The no-show problem, and what the data says about fixing it
Free events lose more than a quarter of their registrants on the night, and the teams that fix it change who registers first, then use reminders and AI to catch the rest.
Beat
The Room
Event formats, attendance, no-shows and the shift toward smaller hosted events.
Why the small room is winning the B2B event budget
B2B teams are moving money toward dinners and roundtables of 20 and away from large hosted events, and the logic holds, though the evidence is thinner than the enthusiasm and every seat now carries more weight.
The in-person premium: why AI-generated everything makes the room more valuable
When content costs almost nothing to produce, trust becomes the scarce input, and a well-run room is one of the few places B2B buyers still get it.
Picking which accounts get a seat: account-based events with AI
A small hosted event is an ABM program with a seat limit, and AI can do the ranking if you give it four clean inputs and leave the relationship calls to people.
Predicting no-shows before the night of the dinner
You cannot know who will skip your event, but a simple score built from your own attendance history, plus AI-drafted reminders and a few phone calls, turns no-shows from a surprise into a managed risk.