12 sales AI tools to watch in 2026, and what each is actually for
Revenue and funding show which sales AI products are being bought, not which ones work, so here is what a dozen of the most-reported tools do and where the skepticism belongs.
Series
Lists
Numbered, scannable and substantive.
Seven AI prompts every event marketer should have saved
Most event teams use AI for the odd subject line, but the value sits in a handful of repeatable jobs, each with a prompt worth saving and a check a person still has to run.
The field marketer's AI stack, organized by the job it does
CMOs now put 15.3% of marketing budgets into AI, and the field marketing share is best spent by starting from six jobs rather than vendor categories, with the least glamorous one, joining event data to the CRM, deciding whether the rest pay off.
Nine things AI still can't do for an event team
Most event professionals now use generative AI, but few say it has significantly improved their work, and the gap sits almost entirely in the parts of the job that happen between people.
Ten questions to ask before you buy an AI tool for your event program
Most AI event tools succeed or fail on data access and integration long before the model matters, so the demo is the wrong place to start the evaluation.
The eight numbers that matter after an event
Headcount and satisfaction scores tell leadership the event happened; these eight tell them whether it reached the accounts and deals that matter.